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Cambridge Analytica Files for Bankruptcy, or The Permanency of the Status-Quo

So, here's the thing: everyone that has some sort of window to the world around them has been made aware of the Facebook data scandal that's connected to Cambridge Analytica. Rivers of ink have already poured from journalists' metaphorical fountain pens. However, let's be honest: what real impact has this had on peoples' minds and overall level of comfort with debatable practices and data maintenance or access? What real impact is this having in the grand scheme of things, period?

Facebook exited its 1Q 2018 with record-setting numbers, for one. It just goes to show the entrenched fortress that Facebook has become, the efficiency of its advertising machine, the gargantuan state of dependency and the strength of network effects, of traction, as she put it - everyone (well, not this editor) has one, and thus no-one wants to be left out. Even things as simple as how easy it is to login and register for different services by connecting a Facebook account leads people to stay - and thus the status quo is maintained. The $11.97 billion in revenue with $1.69 EPS that Facebook achieved in its Q1 report, alongside the increase in 48M daily active users should give everyone pause. Is this becoming a case of being too big to fail? What would be required for such a scenario to manifest itself? What sort of betrayal of customers' trust?
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